Louis Vuitton to Advertise on Television
Jul 29
post by topbag 2010-7-29 21:05 Thursday [Louis Vuitton] | Review(0) Browse(43)

Louis Vuitton on screen
On February 15th, Louis Vuitton will venture into a new realm, one that it does not even know. Moving from print Ads, Louis Vuitton will debut on screen showing a travel-themed 90 second television and movie theater advertisement. This clip is not focused on the celebrities, rather on travel, to bring Louis Vuitton lovers together world-wide. The advertisement was shot in France, Spin, India and Japan. LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
I look forward to seeing one of the quintessential luxury houses on screen. What about you?
Article and picture via New York Times.
IN an unusual marketing move for a fashion and luxury goods brand, Louis Vuitton said Tuesday that it planned to advertise on television for the first time, with a travel-themed 90-second spot that was shot in France, Spain, India and Japan.
The campaign, which will start Feb. 15, will run on cable and satellite television channels and in movie theaters around the world, the company said. It shows ordinary people, rather than celebrities like Catherine Deneuve, Andre Agassi and Mikhail Gorbachev, who are featured in a current print campaign for the label.
Louis Vuitton, a unit of LVMH Moët Hennessy Louis Vuitton, described the advertisement as “the first ever on-screen corporate campaign by a luxury house.”
High-end fashion brands and luxury goods companies have generally avoided television advertising, sticking mostly to magazines and, in some cases, newspapers.
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In addition to the obvious chic style, I also love the Sukey’s overall structure. This is a Gucci purse that works as good as it looks. The oversized bag has just the right amount of “slouch” to it—although it’s sturdy enough to stand independently, it’s also flexible enough to take whatever you can throw into it, whether that’s makeup, wallets, planners, or a change of baby clothes. And the depth is perfect, allowing you to easily access items without spending valuable time digging. The double leather shoulder straps ensure carrying comfort, hitting at just the right length for those who prefer a bit of a high carry.
• A Japanese Kabuki artist once ordered an oversized makeup trunk with detachable legs.
The 2.55 was introduced to Paris society in February of 1955, and Coco’s signature was all over it. Boasting the “Mademoiselle” lock, the front flap hid a secret pocket where it is believed Coco hid love letters from her admirers, and it is rumored that those letters were in fact love notes from the Nazi spy Hans Günter von Dincklage. The interior was lined in reddish/brown material, a throwback to her days in the orphanage where the children wore uniforms of the same color. Attached to the backside of the purse was another little pocket where extra money could be kept.
Coco Chanel reached her peak in 1935 as an acclaimed designer owning multiple buildings and employing over four thousand artisans and workers throughout France. She retired in 1939 and closed her couture house, selling only perfumes and accessories at Chanel boutiques. But retirement was short lived for “Mademoiselle” (the nickname given to her by friends and peers) and she re-entered the fashion world in 1955, introducing the Chanel handbag. The original bag, the Chanel 2.55, was infused with many personal references to Coco’s life. The bag became her signature, taking Paris, and then France, and then the world by storm. Chanel had to decline numerous orders for the bag due to the intricate artistic process, and “secret” quilting method used to create each one. The designer later received a Fashion Oscar in 1957, dubbing her, “the most influential designer of the twentieth century.”


